Listening to the voice of the customer

16 steps to a successful customer satisfaction measurement program by Jon Anton

Publisher: Customer Service Group in New York

Written in English
Cover of: Listening to the voice of the customer | Jon Anton
Published: Pages: 152 Downloads: 693
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Subjects:

  • Consumer satisfaction -- Evaluation.,
  • Customer relations.

Edition Notes

Includes bibliographical references (p. 145-148) and index.

Statementwritten by Jon Anton ; assisted by Debra Perkins.
ContributionsPerkins, Debra Sue, 1951-
Classifications
LC ClassificationsHF5415.335 .A57 1997
The Physical Object
Paginationxi, 152 p. :
Number of Pages152
ID Numbers
Open LibraryOL706442M
ISBN 100915910438
LC Control Number97067089
OCLC/WorldCa37354007

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still underestimate its power on customer behavior (i.e. switching brands).1 Voice of the Customer is a process which is used to capture customers’ preferences and experiences to provide them with the best product or service quality.

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