Fundamentals of Media Effects

by Jennings Bryant

Publisher: McGraw-Hill Humanities/Social Sciences/Languages

Written in English
Cover of: Fundamentals of Media Effects | Jennings Bryant
Published: Pages: 416 Downloads: 226
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The Physical Object
Number of Pages416
ID Numbers
Open LibraryOL7303640M
ISBN 100072435763
ISBN 109780072435764

is a platform for academics to share research papers. Several outstanding elements distinguish the Second Edition of Fundamentals of Media Effects. New chapters explore the impact of computer/video games, the effects of the Internet and social networking sites, and the way mobile communication devices have transformed the way we live. It is an accessible but detailed book appropriate for.   Susan Thompson is the author of 'Fundamentals of Media Effects', published under ISBN and ISBN Price: $ The chapter then presents two Media Effects Templates (METs) as a way of organizing the great variety of effects. These METs serve as the maps of media effects that will be used to structure all remaining chapters. DEFINING MEDIA EFFECT It is important to use a broad perspective on media effects in order to understand theFile Size: KB.

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Fundamentals of Media Effects Book Summary: Mass medias potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest and concern are reflected in the common tendency to blame the media for many of societys problems.

Fundamentals of Media Effects Paperback – May 7, by Jennings Bryant (Author), Susan Thompson (Author), Bruce W. Finklea (Author) out of 5 stars 11 ratings. See all 4 formats and editions. Hide other formats and editions. $ Read with Our Free App. $ 33 Used from $ 6 New from $ Inspire a love of reading with Prime Cited by:   Provides: historical evidence for media effects and for societal concern about media effects; includes concepts and theories that serve as the basis for different types of media effects research; and delves into the specific areas of inquiry.

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Mass medias potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest and concern are reflected in the common tendency to blame the media for many of societys problems.

This extensively revised and updated edition cuts through popular notions of presumed effects to provide a balanced, informed, up. ISBN: OCLC Number: Description: Seiten: Illustrationen: Responsibility: Jennings Bryant, Susan Thompson, Bruce W.

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ISBN: OCLC Number: Notes: Previously published: Fundamentals of media effects / Jennings Bryant, Susan Thompson. Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course.

The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media Edition: Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course.

The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media n 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different.

Details about Fundamentals of Media Effects: Mass media's potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public.

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The book is divided into three sections. Section 1, "Overview and History", provides historical evidence for media effects and for societal concern about media effects. Section 2, "Theory and Concepts", includes the concepts and theories that serve as the basis for.

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New chapters explore the impact of computer/video games, the effects of the Internet and social networking sites, and the way mobile communication devices have transformed the way we live.

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